N1,800 Fixed-Price Shop Draws Large Crowds in Abuja
A shop in Lugbe, Abuja, where most items are sold for N1,800, has attracted a growing number of shoppers looking for affordable household, school and personal items.
A visit by LEADERSHIP to the store on Sunday showed a rush of customers moving through the shop and queuing to select products they wanted to purchase.
The Chinese-owned store, known as Low Cost World, has become a talking point among residents of the Federal Capital Territory because of its wide range of products sold at the same price.
The retailer operates in different parts of Abuja, including Lugbe, where shoppers can browse shelves stocked with kitchen utensils, tableware, glassware, ceramics, toys, cosmetics, clothing, hardware tools and other household and office items.
At its Market Square outlet, located in the former ShopRite building in Lugbe, shoppers were seen moving between different sections of the store, picking up products and filling their baskets with items carrying the N1,800 price tag.
While most of the products are sold for N1,800, a small number of items are priced higher, with their individual prices clearly displayed.
One of the shoppers, Angela Adah, said she visited the Lugbe outlet to purchase school items for her children and kitchen utensils.
According to her, the fixed pricing was one of the reasons she decided to check out the store.
“I came mainly to get a few things for my children because schools will soon be demanding different items. When I got here, I also saw some kitchen utensils that I liked, so I started adding them to my basket,” she said.
Adah also noted that the uniform pricing could encourage shoppers to purchase more items than they originally intended.
“The N1,800 price looks small when you are picking one item, but when you pick ten or 20 things, you will realise that you have spent quite a lot. That is something shoppers have to keep in mind,” she added.
Another customer, Chinedu Okafor, said the wide variety of products was one of the major attractions of the store.
“You can come looking for one thing and end up seeing several other things you did not plan to buy. There are kitchen items, children’s things, decorations and many other products. The fact that most of them have the same price makes shopping interesting,” he said.
The growing patronage of the store comes as consumers continue to look for cheaper options across different categories of goods, with the fixed-price model giving shoppers the opportunity to find a variety of products under one price point.
