Family Homes Funds Limited (FHFL) has unveiled a new corporate identity as part of efforts to strengthen Nigeria’s housing finance ecosystem and expand access to affordable homes.
The Chairman of FHFL, Ademola Adebise, disclosed this during a media parley in Abuja, explaining that the rebrand reflects the institution’s evolution into a broader housing finance platform.
He said the organisation remained committed to addressing Nigeria’s estimated 15-million-unit housing deficit through increased investment, strategic partnerships and sustainable financing solutions.
According to Adebise, the new identity reflects FHFL’s expanding role in mobilising capital, developing housing finance solutions and building partnerships that support affordable housing delivery.
He added that the institution’s activities also aim to create jobs and widen access to homeownership across the country.
“Since commencing operations, we have financed more than 15,900 homes, created 104,000 direct and indirect jobs and established a presence across 70 project sites in 19 states and the FCT,” Adebise said.
He disclosed that the institution also had more than 18,000 homes in its development pipeline.
Adebise said the organisation’s growth highlights the importance of building a stronger housing finance system capable of delivering lasting social and economic benefits.
“Access to decent, affordable housing remains a critical development priority for Nigeria. Addressing the scale of the challenge requires institutions that can mobilise capital, strengthen partnerships and create the conditions for housing delivery at scale,” he said.
He added that FHFL’s new identity reflects its ambition to deepen its contribution to the housing sector and deliver greater value to Nigerian families.
FHFL Expands Housing Finance Solutions
Adebise explained that the institution’s activities cover several areas of housing development and financing.
These include construction financing for affordable homes, mortgage financing for eligible homebuyers and purpose-built rental housing, including student accommodation.
Other areas include land and infrastructure development, as well as social housing initiatives for vulnerable communities.
He said FHFL works with government agencies, private developers, financial institutions and development finance partners to increase housing supply and improve access to affordable financing.
FHFL Targets Stronger Position In Housing Finance Sector
Speaking on the strategy behind the rebrand, the Managing Director and Chief Executive Officer of FHFL, Abdul Mutallab Mukhtar, said the new identity reflects the organisation’s growth and future ambitions.
Mukhtar explained that FHFL had evolved significantly since commencing operations in 2018, creating the need for a corporate identity that represents its current structure and long-term direction.
“Our previous identity served us through the early years of our operations, and our growth has created the need for a brand that reflects the organisation we have become, where we are today and where we want to be,” he said.
He noted that FHFL initially relied heavily on government funding but had since expanded its funding base to include private capital and other financing sources.
According to him, the new identity reflects this transition and the institution’s broader role in Nigeria’s housing finance market.
“Looking ahead, our projection for the next three to five years is to establish FHFL as a more resilient, well-structured and key player among Nigeria’s development finance institutions, with the capacity to mobilise capital, build strategic partnerships and contribute meaningfully to addressing the country’s housing deficit,” Mukhtar said.
He added that FHFL’s activities extend across its Affordable Housing Fund, Home Ownership Fund, Rental Housing Fund, Land and Infrastructure Development Fund, and Social Housing Programme.
