Lafarge Africa Plc., a renowned sustainable building solutions company, concluded its Retail Energizer Promo with a vibrant reward event in key market clusters across Lagos and the South West Region.
The six-week loyalty program, culminating in September 2023, aimed to recognize and reward retailers for their steadfast commitment to purchasing Lafarge products.
In this initiative targeting retailers in three distinct bands, participants had to meet the agreed minimum order quantity (MOQ) for six consecutive weeks to qualify for enticing rewards. The rewards, including a 43” Smart TV, a 90-litre table refrigerator, or a 50kg bag of rice, catered to diverse preferences.
At various reward ceremonies, senior officials from Lafarge Africa Plc. praised the dedication of retailers and block makers, highlighting their pivotal role in the company’s success. The prize presentations were preceded by speeches emphasizing Lafarge’s commitment to fostering enduring partnerships and mutual growth.
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Thompson Ukpebor, Head of Sales, Lagos, Lafarge Africa Plc., expressed delight at the success of the Retail Energizer Promo, emphasizing its positive impact on the company’s relationship with retail partners.
Addressing gatherings in Ibadan and Abeokuta, Tunde Odufote, Head of Sales, West, Lafarge Africa Plc., extended heartfelt gratitude to retailers for outstanding sales performance during the promotional period. He invited retailers who did not participate in this year’s edition to engage actively in subsequent promotions.
Mrs. Akinwunmi Ojewunmi, a sub-dealer and prize winner at Oregun, expressed her excitement, highlighting Lafarge’s high-quality cement and specific plans for sub-dealers. She appreciated Lafarge for consistently acknowledging and remembering their contributions.
The Lafarge Retail Energizer Promo not only showcased the company’s commitment to customer satisfaction but also reinforced its position as a leading player in the construction and building materials industry. As Lafarge Africa Plc. looks ahead to the coming year, it remains dedicated to exploring innovative ways to strengthen relationships with retailers and block makers, ensuring a mutually beneficial future.